Ask Yourself These 4 Questions If You Allow User-Generated Content on Your Platform

Today, user-generated content like chat, private messaging, comments, images, and videos are all must-haves in an overstuffed market where user retention is critical to long-term success. Users love to share, and nothing draws a crowd like a crowd — and a crowd of happy, loyal, and welcoming users will always bring in more happy, loyal, and welcoming users.

But as we’ve seen all too often, there is risk involved when you have social features on your platform. You run the risk of users posting offensive content – like hate speech, NSFW images, and harassment – which can cause serious damage to your brand’s reputation.

That’s why understanding the risks when adding social features to your product are also critical to long-term success.

Here are four questions to consider when it comes to user-generated content on your platform.

1. How much risk is my brand willing to accept?

Every brand is different. Community demographic will usually be a major factor in determining your risk tolerance.

Communities with under-13 users in the US have to be COPPA compliant, so preventing them from sharing PII (personally identifiable information) is essential. Edtech platforms should be CIPA and FERPA compliant.

If your users are teens and 18+, you might be less risk-averse, but will still need to define your tolerance for high-risk content.

Consider your brand’s tone and history. Review your corporate guidelines to understand what your brand stands for. This is a great opportunity to define exactly what kind of an online community you want to create.

2. What type of high-risk content is most dangerous to my brand?

Try this exercise: Imagine that just one pornographic post was shared on your platform. How would it affect the brand? How would your audience react? How would your executive team respond? What would happen if the media/press found out?

What about hate speech? Sexual harassment? What is your brand’s definition of abuse or harassment? The better you can define these often vague terms, the better you will understand what kind of content you need to moderate.

3. How will I communicate my expectations to the community?

Don’t expect your users to automatically know what is and isn’t acceptable on your platform. Post your community guidelines where users can see them. And make sure users have to agree to your guidelines before they can post.

4. What content moderation tools and strategies can I leverage to protect my community?

We recommend taking a proactive instead of a reactive approach to managing risk and protecting your community. That means finding the right blend of pre- and post-moderation for your platform, while also using a mixture of automated artificial intelligence with real human moderation.

On top of these techniques, there are also different tools you can use to take a proactive approach, including in-house filters (read about the build internally vs buy externally debate), or content moderation solutions like Two Hat’s Community Sift (learn about the difference between a simple profanity filter and a content moderation tool).

Feeling overwhelmed?

While social features may be inherently risky, remember that they’re also inherently beneficial to your brand and your users. Whether you’re creating a new social platform or adding chat and images to your existing product, nothing engages and delights users more than being part of a positive and healthy online community.

And if you’re not sure where to start – we have good news. Two Hat is currently offering a no-cost, no-obligation community audit. Our team of industry experts will examine your community, locate high-risk areas, and identify how we can help solve any moderation challenges.

It’s a unique opportunity to sit down with our Director of Community Trust & Safety to see how you can mitigate risk in your community.

To book your free audit, send us an email at hello@twohat.com, give us a call at 1.855.407.0889, or fill out the form. We can’t wait to hear from you.

Two Hat Named One of 2019 “Ready to Rocket” Growth Companies in British Columbia’s Technology Sectors

List Profiles B.C.’s Tech Companies Best-Positioned to Capitalize on Current Sector Trends

VANCOUVER, B.C. (March 20, 2019) – Rocket Builders announced its seventeenth (17th) annual “Ready to Rocket” lists naming leading automated content moderation company Two Hat as one of the “Ready to Rocket” companies in the Information and Communication Technology category. The list profiles British Columbia technology companies that are best positioned to capitalize on the technology sector trends that will lead them to faster growth than their peers. Two Hat was highlighted for their leading Community Sift chat filter.

The annual 2019 “Ready to Rocket” lists provide accurate predictions of private companies that will likely experience significant growth, venture capital investment or acquisition by a major player in the coming year. Two Hat is listed among 85 companies across this year’s list of companies in the Information and Communication Technology category.

“We’ve experienced incredible growth over the last year, and we expect it to only get better in 2019,” said Chris Priebe, Two Hat CEO and founder. “We’ve been working with the biggest gaming companies in the world for several years now. But last year social platforms went through a major paradigm shift, which opened content moderation solutions like ours to break into new and emerging industries like edtech, fintech, travel and hospitality, and more.”

Two Hat is the creator of Community Sift, a powerful risk-based chat filter and content moderation software that protects online communities, brands, and bottom lines. Community Sift is the industry leader in high-risk content detection and moderation, protecting some of the biggest online games, virtual worlds, and social products on the internet. With the number of child pornography incidents in Canada on the rise, Two Hat collaborated with Canadian law enforcement and leading academic partners to train a groundbreaking new AI model, CEASE.ai, to detect and remove child sexual abuse material (CSAM) for investigators and social platforms.

“Over the 17 years of the program, the B.C. technology sector has steadily grown each year, and presents a growing challenge to select and identify the most likely to succeed for our Ready to Rocket lists,” said Geoffrey Hansen, Managing Partner at Rocket Builders.

“In recent years, a startup economy has blossomed yielding a rich field of companies for our consideration, with over 450 companies reviewed to make our selections of 203 winners. Our Emerging Rocket lists enables us to profile those earlier stage companies that are well positioned for investment.”

The average growth rate on the list was over 40 percent growth, 32 companies exceeding double-digit growth and six companies exceeding 100 percent growth.

Two Hat has been named a “Ready to Rocket” company for four consecutive years. This year’s award follows Two Hat’s recent acquisition of ImageVision, an image recognition and visual search company, and the launch of CEASE.ai.

About Two Hat
Founded in 2012, Two Hat is an AI-based technology company that empowers gaming and social platforms to grow and protect their online communities. With their flagship product Community Sift, an enterprise-level content filter and automated chat, image, and video moderation tool, online communities can proactively filter abuse, harassment, hate speech, adult content, and other disruptive behavior.

About Rocket Builders
Rocket Builders produces the “Ready to Rocket” list which profiles information technology companies with the greatest potential for revenue growth in the coming year. The lists are predictive of future success making them unique in approach and unique in value for our business audience. The “Ready to Rocket” lists are the only predictive lists of its kind in North America, requiring many months of sector and company analysis. The 2019 list features 85 “Ready to Rocket” technology growth companies and 118 “Emerging Rocket” early stage startups.

Contact
GreenSmith PR
Mike Smith, 703.623.3834
mike@greensmithpr.com