Online community is global. That goes whether you’re a game or an app, a social network or a brand. With the opportunity of global scale, though, comes the cost of making your community a truly safe and welcoming place for all your users. This is awful tough to do absent a deep appreciation of each unique language and culture.
Language is a human construct: something we purposefully create to describe and order our experience. French is spoken fluently in France, Canada, the Caribbean and throughout Africa, though the experience of those places is quite different. Why? Culture.
Culture includes language but it’s more. It’s idioms and nuance and context and perception. It’s interpretation based on sense and feel. Culture taps a broader frame of reference than language alone.
That’s why it’s not enough to rely on plug-and-play translation for your online community’s content moderation. You need human beings to train the machine. Two Hat supports 20 languages, accurately and with nuance.
Each language data set is created and nurtured by native speakers from a range of nations and cultures. They’re real people who are passionate about making online communities safer and they’re awesome to know. Care to meet one? Complete the form below to get a free Language & Culture Audit for your online community.