Usernames are the foundation of your online community and your users’ first introduction to your Community Guidelines. Unlike chat, usernames are persistent. If someone signs up with an offensive name, it sets the tone for the community. And studies show that when confronted with abusive content, most users will leave. Ever heard the saying, “I love the product, but I hate the community”? It all begins with that first impression.

Just getting started with content moderation? Username moderation is a crucial first step in building your community moderation strategy and a great place to start if you’re not sure where to begin.

Unlike other UGC like chat, messages, comments, and forum posts, usernames rarely consist of “natural” language. Instead, they’re made up of long strings of letters and numbers — “unnatural” language. Most profanity filters lack the complex technology to filter usernames accurately, but Two Hat uses a unique username classification system to detect and flag inappropriate usernames.

 

Our vision at Hatch is to change the way people play games – by creating a place where people can enjoy new social experiences together and have fun at the same time. With Two Hat, Hatch can provide a fun, and most importantly, safe environment for friends and families to play together. Two Hat helps us protect our brand, our players, and our support agents from harmful content and negative experiences.
Pascal Debroek Head of Customer Service Hatch
For twenty years I have seen how we have allowed and even sanctioned cyberbullying, or abuse, in the name of time spent on site, clicks, active users and monetization. Companies like Two Hat are aiming to solve this in ways that benefit platforms and users before they cause further (unimaginable) harm.
Brian Solis Analyst & Author
Moderation is not seen anymore only as being there to enforce rules sometimes judged useless or unfair by users, but is appreciated for responsiveness, being there. It is not censorship anymore, it’s part of the overall positive experience. ("The Opportunity to Chat" whitepaper)
Elise Lemaire Director of Operations Rovio
Every social product should be using Two Hat's Community Sift.
Josh Elman former product management LinkedIn, Facebook, Twitter
The success of our daily operations depends upon our relationship with Two Hat.
Rebecca Newton Head of Trust & Community SuperAwesome
Safety of the users is Two Hat's top priority and their innovative technology has made our team more efficient in understanding our users and moderating the community.
Michael Belanger Engagement & Monetization Manager Woozworld
Working together with the Two Hat team enabled us to adjust the filtering system, to meet the complex needs of the MovieStarPlanet community. The professional relationship between MovieStarPlanet and the Two Hat team has ensured that this process was fast, efficient, and accurate.
Vernon Jones Head of Safety MovieStarPlanet
Two Hat gives Kidzworld the ability to reward our user’s positivity by using their trusted User Reputation system. Historically user moderation platforms have only punished users for their behavior. Two Hat allows our users to learn from their behavior which will inevitably change for the better. Positive reinforcement leads to positive behavior.
Jordan Achilles Community Manager Kidzworld
With Two Hat's help, we've established our app as a space for teens to express themselves in a safer and moderated environment.
Marc-Antoine Durand COO Yubo
With Two Hat we don't have to treat our users as one. The user reputation system allows us flexibility — we no longer have to assume the worst to protect the entire community. We can provide our 8 to 11-year-old users with a safe social network experience and an alternative to potentially dangerous sites like YouTube and Facebook.
Clark Stacey CEO WildWorks

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